Most people dont understand why it is important to support the original art form," said Abhiram Natarajan, a 25-year-old B-tech graduate working with a Bangalore based not-for-profit organisation 1M1B (1 Million for 1 Billion).. But we are not harming the environment in the process," Srinivas said. While the Srikalahasti style of kalamkari describes a freehand drawing with a pen, Machilipatnam Kalamkari uses wooden stamps to create patterns on fabric.The organisation works towards solving grass-root level issues of rural areas by connecting them to relevant start-ups, creating new jobs for the locals and helping budding entrepreneurs gain access to larger markets. "We hope spandex fabric Suppliers that this will help us connect people in India to original kalamkari products," Srinivas said. P Veera Subbaiah, Srinivas father was the first to introduce the art of kalamkari to Pedana. Natarajan spent months travelling from village to village, to understand the problems of local entrepreneurs and find sustainable solutions.
When we tried to take action to stop the use of chemical dyes, local politicians stepped in to safeguard the interests of the other producers.A tiny town known for the exquisite Kalamkari style of textile printing - which earned it a GI tag - may be losing its sheen, thanks to a spurt in the use of modern and chemical methods that threaten the traditional art of block printing on fabric using organic and vegetable dyes. Recently, Natarajan helped a startup that sources fabrics for various fashion brands in India connect with the organic kalamkari businessmen.After realising that Srinivas was among the few people whose practice was environmentally sustainable, Natarajan has been trying to help the father-son duo gain access to local markets.In 2013, Pedana town and its neighbouring villages of Machilipatnam, Polavaram and Kappaladoddi in the Krishna district of Andhra Pradesh won the geographical indication (GI) tag for the production of Machilipatnam Kalamkari, which involves carving out intricate designs on wooden blocks, and using these to print patterns on fabric.
